Read: Matthew 13: 57-58 (MSG)
In life your staunch supporters may not be those who are near and dear to you, especially when you’re acting in faith and taking a risk to start or try something new. It’s not that they don’t love you or want to support you but sometimes your gift isn’t meant to touch their lives, so in essence, they don’t see a purpose in really paying attention to what you’re doing or saying.
When God gives each of us a purpose, He has a specific audience in mind for his people to learn, grow, and profit from. The question that we should be asking when no one seems to be listening or supporting our cause is, “Am I projecting my voice towards the audience that can learn, grow, and profit from my message, products, and or service?”
On the flip side of the coin, is the notion that some people don’t believe in your message, service, or product, and they may never jump on the bandwagon, or they may wait to see just how well you do first. The truth of the matter is that we can’t wait on those people to help grow our success, we must move towards the audience that need us and are willing to listen.
When Jesus first started preaching and performing signs, miracles, and wonders, those closest to him who watched him grow up, couldn’t believe that this “normal” guy could be the son of God and could have such power and wisdom. They were so busy looking at the boy and young man that they thought they knew that they couldn’t see the man that he was called to be.
The situation was rough for Jesus, so much so, that He couldn’t preach or perform miracles in his hometown. And to make matters worse, He was later rejected by the Jews, His chosen people. What was God’s response in this situation? He went after those who would listen. He found a new audience – the Gentiles, a people that would take the message of God and spread it across the globe so that those who were living with a lack of knowledge may have the opportunity to know what it’s like to serve a living and ever-present God (Acts 13: 46-47).
So, who will listen, learn, grow, and profit from you? This is a question that you must answer and seek wisdom to find.
Here are some questions to coach yourself into greatness:
- What benefit does your product, service, or voice have in the marketplace or home?
- Who would most benefit from your product, service, or voice?
- Now that you’ve answered question 1 and 2, who is your target audience in life, business, or work?
- What is the best way to find and reach out to that audience?